Google has announced it will be offering a new option to automatically filter e-mails into 5 categories:
1. Primary – Messages from your family, friends, and other people who regularly send you e-mails. Plus, anything that doesn’t fit in the other categories below.
2. Social – Updates from your social media networks, online dating sites, etc.
3. Updates – These will be things like receipts, billing notifications, order confirmations, etc.
4. Forums - Updates from your message boards.
5. Promotions – This is where your promotions may land.
All of these categories will be available, but the option to have it active will be optional.
The big question is: how will this affect your marketing?
On one hand, it might be easier to find your promotions, by not having them lumped in with everything else.
On the other, it might be easier to IGNORE them, too.
What do you think the impact will be?
Share your opinion by leaving a comment below…
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